OU TORAH Sukkot For Our Time Britain's Former Chief Rabbi Lord Jonathan Sacks

A thought for Sukkot from the Koren Sacks mahzor Of all the festivals, Sukkot is surely the one that speaks most powerfully to our time. Kohelet could almost have been written in the twenty first century. Here is the ultimate success, the man who has it all – the houses, the cars, the clothes, the adoring women, the envy of all men – who has pursued everything this world can offer from pleasure to possessions to power to wisdom and yet who, surveying the totality of his life, can only say, in effect, “Meaningless, meaningless, everything is meaningless.” Kohelet’s failure to find meaning is directly related to his obsession with the “I” and the “Me”: “I built for myself. I gathered for myself. I acquired for myself.” The more he pursues his desires, the emptier his life becomes. There is no more powerful critique of the consumer society, whose idol is the self, whose icon is the “selfie” and whose moral code is “Whatever works for you.” This is the society that achieved unprecedented affluence, giving people more choices than they have ever known, and yet at same time saw an unprecedented rise in alcohol and drug abuse, eating disorders, stress related syndromes, depression, attempted suicide and actual suicide. A society of tourists, not pilgrims, is not one that will yield the sense of a life worth living. Of all things people have chosen to worship, the self is the least fulfilling. A culture of narcissism quickly gives way to loneliness and despair.