PARSHAT EIKEV
August 15-16, 2025 / 22 Av 5785 | | |  FEATURED | | |  | | Kosher Foods and the Back-to-School Opportunity | | OU Kosher | As back-to-school season drives demand for healthy, allergy-friendly snack and lunch options, grocers are looking for ways to meet evolving consumer needs. OU Kosher COO Rabbi Moshe Elefant shares expert insights on how stocking kosher products – a market serving 12M+ consumers – can give retailers a competitive edge. | | | |  AROUND THE OU | |  | | NCSY | | NCSY Summer: Carrying the Legacy | This summer, Max participated in Next Step, NCSY's internship program in Israel, and gradually grew more connected to the mitzvah of wrapping tefillin. As part of continuing the legacy of a fallen hero, NCSY gifted him a pair of tefillin in memory of IDF soldier Ari Zenilman, Hy"d. In a heartfelt letter to Ari's parents, Max wrote: "While I didn't have the privilege of meeting your son, he's helped shape the person I want to be… Tefillin, to me, means never forgetting I'm Jewish – ever again." | | Watch on Vimeo | | |  | | OU Women's Initiative | | Torat Imecha Mishlei Siyum | Torat Imecha Nach Yomi celebrated the completion of Sefer Mishlei this week. Watch Mrs. Ruhama Welcher discuss "Pathways of Wisdom: Preparing for Elul with Sefer Mishlei." | | Watch Now | | |  UPCOMING EVENTS | |  TORAH | |  | | Rabbi Moshe Hauer | | The Bracha of Satisfaction | There is a word that is found in the Torah a total of four times, three of them in this week's parsha, and once in last week's. The word is v'savata, "and you will be satiated." | | Read More | | |  | | Rabbi Menachem Genack | | Quality Over Quantity | Why did Rabban Yochanan not understand how people could live long lives outside of Israel? What does living a long life really mean? | | Read in Hebrew | | |  | | Rebbetzin Dr. Adina Shmidman | | Carved from Courage, Hewn from Hope | Have you ever felt completely alone – as if you were standing apart from the entire world? I know I have. In the months since October 7, that feeling has been sharper than ever – as an individual, as part of Am Yisrael, and as part of a nation so often misunderstood and misjudged. | | Read More | | |  | | Rabbi Jack Abramowitz | | Questions About Bible People – Part 2 | This week we feature more reader questions about people in Tanach, including: Why is Shmuel equated with Moshe? Who was Eliyahu? Why does Hashem rebuke Eliphaz for accusing Iyov, but not Elihu? And when did Ovadiah really live? | | Read More | | |  | | Rabbi Lord Jonathan Sacks zt"l | | The Morality of Love | Something implicit in the Torah from the very beginning becomes explicit in the book of Devarim: God is the God of love. More than we love Him, He loves us. | | Read More | | |  | | Rabbi Dr. Asher Meir | | Clerical Criticism | Discussing a private individual's faults is prohibited. Discussing a politician's qualifications is permitted. But where do our spiritual leaders fall on this spectrum? Rabbi Dr. Asher Meir discusses this question in this entry from his series "The Jewish Ethicist." | | Read More | | |  | | Rabbi Dr. Tzvi Hersh Weinreb | | Heel, Heal, and Hope | The first verse in this week's Torah portion, Eikev, presents a difficulty for those who choose to translate each word literally. Indeed, many translators simply avoid translating the word in question. | | Read More | | |  | | Halacha Yomis | | Kerias Shema al Ha'mita | Even though one recited the Shema in Maariv, there is a mitzvah to read it again in one's bed. This is known as Kerias Shema al Ha'mita. Are the halachos of Kerias Shema al Ha'mita the same as for Shema? | | Read More | | |  THIS WEEK ON SOCIAL | | | | | Orthodox Union  | | | |
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